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(Computers are really stupid, aren't they?) So to put a " within a string, you need to "escape" it by preceding it with a \. That seems simple enough, but what if your string has a double quote in it? "Parker says "Sharing is caring"" is not a valid JSON value because the parser thinks the " before Sharing is the end of the string, and then it gets really confused. Strings are just text that's part of the data, such as "Parker" or "rodentia", and they need to be enclosed in double quotes.
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Geek note: Turning data objects into JSON is called "serialization" turning JSON back into data objects is called "parsing" or sometimes "deserialization". These are all name/value pairs, but there are several kinds of values the next few sections will explain each of them. This example is the first step toward building a profile for Parker, the PnP mascot, who has kindly agreed to share personal information for this article. JSON data is organized as "objects" which contain name/value pairs. CSV format serves a similar purpose as well, but it's not a standard so the details tend vary, and it can only store tables (rows and columns) of data.
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Geek Note: JSON serves more or less the same purpose as XML (eXtensible Markup Language) but it's shorter and easier to read. JSON is commonly used to store data in text files and to exchange data between programs over a network. JSON is a standard format for representing structured data as text. Working with JSON in the Adaptive Card Designer It's organized in order from simple to complex if you don't need some sections, just skip over them you can always come back and read them later! The intent of this article is to teach you what you need to know to use JSON in typical IT, low-code, or JavaScript development scenarios. It really is everywhere except, it seems, in older products which were written when XML was king. Power Apps, Power Automate, and Power BI can all handle JSON too. And JSON is the de-facto standard for REST APIs like Microsoft Graph you can't make a call without it. Adaptive cards, Microsoft Teams app manifests, and SharePoint list formats are all written in JSON. It seems like JSON is everywhere these days.